Wednesday, July 23, 2008

Mercedes-Benz Fashion Week Berlin 2008: Top model Eva Padberg and the new Mercedes-Benz CLC

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Leading model Eva Padberg and the new Mercedes sports coupé CLC share top billing in the key visual for the second Mercedes-Benz Fashion Week Berlin, which takes place from January 27 - 31, 2008. The new CLC will be unveiled to the public for the first time at the fashion event.

The purpose of the key visual is twofold: It will be used as a motif on adverts, posters and event materials promoting the Berlin event, and at the same time will generate interest and a sense of anticipation in advance of the world premiere of the new CLC, because the photo reveals only part of the sport coupé. Most of the body is hidden by the vivid yellow fabric of the evening gown worn by Eva Padberg. The CLC will then be revealed in all its beauty on January 27, 2008 at the Mercedes-Benz Fashion Week Berlin 2008.

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